Ninety Percent of Business Cards Get Dumped Because of Poor Planning

Springfield, MO September 1, 2004 -- Many entrepreneurs waste money on poorly designed business cards and as a result, 90 percent of them get dumped. That's according to Chris Brunner, President of GreatFX Business Cards (http://www.greatfxbusinesscards.com), who has just published a free guide, "Unforgettable Business Cards," to stop the waste and help businesses use their cards to generate more profits.

"Most business cards are designed with little thought and handed out with little thought. It's hardly surprising then that many are discarded without a second thought," says Brunner. "Contact information alone doesn't make your card memorable or desirable. You've got to add some marketing sparkle to your cards so that people will remember you and want to do business with you."

Brunner believes that a well-designed business card with a strong business message, when handed out appropriately, is one of the most powerful and cost effective marketing tools any person can have. "But you need to plan your cards carefully," he emphasizes. "Just because cards are relatively cheap to print doesn't mean they're not important."

"For example, a gourmet food retailer could have a magnetic business card designed to stick to the fridge. When their customer runs out of their favorite foodstuff, the retailer's marketing message is right in front of them." And how you hand your cards out is every bit as important as the design, says Brunner. "Pick your moment carefully. Get your prospect's full attention and hand your card over with a short, clear and natural statement about what your business offers."

Unforgettable Business Cards has some great tips to help entrepreneurs get more sales from their business cards. The e-book can be downloaded from the Great FX website at http://www.greatfxbusinesscards.com/unforgettable-business-cards.htm

Contact:
Chris Brunner of GreatFX Business Cards at 1-877-249-4219 or chris@greatfxbusinesscards.com

Ken McGaffin, Linking Matters at ken@linkingmatters.com





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